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Dutch online gaming startup Medal.tv acquires Megacool.co, expands to mobile gameplay clip sharing

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Founded in 2015 in the Netherlands, gaming startup Medal.tv, which claims to be the largest short-form video clip sharing platform in gaming, has today announced the acquisition of Megacool.co, a mobile game clipping and sharing startup. This acquisition allows Medal.tv to expand into the mobil gaming market, leveraging the Megacool mobile SDK and community of developers and publishers using it. Megacool is a startup born out of the Norwegian mobile games studio, Dirtybit.

“Gaming is an extremely fragmented market, with multiple operating systems and device types. Each has different technical constraints, yet users expect a consistent level of quality on all platforms. This has made launching simple social services to gamers difficult for the industry,” said Pim de Witte, CEO of Medal.tv. “By adding Megacool’s mobile expertise and technology to Medal.tv, the largest clip sharing platform on PC, we’ll be able to work directly with game developers on both platforms to drive installs and re-engagement to their games through player-driven sharing behaviour. With this acquisition, we are unifying content sharing into a simplified layer for gamers and devs across PC and mobile.” 

Every day, more than 100,000 gameplay video clips and highlights are uploaded to Medal.tv. 

Both Medal.tv and Megacool.co allow gamers to quickly and easily record and share gaming video clips and highlights over the social networks and messaging applications that gamers already use, from Discord and Facebook to WhatsApp and iMessage. By adding Megacool.co’s mobile gaming technology and expertise to its existing PC gaming platform, Medal.tv will be able to provide clipping and sharing functionality to the two most popular gaming platforms in the world. 

“We’ve worked with Medal.tv on several projects over the last few years,” said Aurora Klæboe Berg, CEO of Megacool.co. “The more we worked together, the more we saw how well the two companies and our offerings fit together. With this space heating up, it’s an exciting time to join Medal.tv and further bring PC and mobile game video sharing under one roof.” 

As part of Medal.tv, the Megacool.co team will continue to develop their mobile SDK, as well as help build Medal.tv’s B2B business by partnering directly with social networks and applications. Through this acquisition, Medal.tv brings Megacool.co’s more than 50 live mobile game customers onto their platform. 

While video game live streaming services like Twitch grew to prominence, Medal.tv launched in 2017 to bring easy, short-form video clipping to PC gamers around the world. The company raised a $3.2 million seed funding round lead by Backed VC and Initial Capital in February 2019. In September, Medal.tv completed a $9 million Series A round lead by Horizons Ventures

Today, Medal’s hundreds of thousands of daily active users share more than 100 thousand videos every day, and watch even more of them. 

Founded in June 2015 by the creators of Dirtybit, a leading Norwegian mobile game studio that launched and grew the Fun Run series of games to more than 125 million downloads, Megacool.co brought word-of-mouth marketing to the digital world of mobile games. Leading mobile game publishers like ZeptoLab, Nanobit, Hipster Whale, and more currently use Megacool.co’s SDK to drive downloads of their games through organic video clip sharing. The company had previously raised a $1.6M seed round led by Alliance Venture.

— Press release

Stay tuned to Silicon Canals for more European technology news.

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